Why have some of Australia’s largest companies used one of Australia’s smallest companies?

We’re a marketing consultancy that understands advertising, not an ad agency that thinks it understands marketing.

All of the consultants at The Bridge, past and present, have held senior marketing positions, usually at marketing director level or above.

Our focus is on business or marketing outcomes, not just a ‘great advertising campaign’.

It’s a significant difference that produces fundamentally different recommendations and results.

Broader Scope.

The Bridge’s involvement with its clients goes well beyond that of a typical advertising agency and addresses broad based business objectives, concept development and feasibility studies.

Different Structure.

The best people don’t all work in one place and never will. The Bridge has full service agency teams in-house but routinely partners with selected specialists to suit the task involved. These specialists often include people outside of advertising such as leading journalists, media planners, women’s magazine editors, former industry CEO’s and academics including Professors of Computer Science & Medicine.

We Focus on
Marketing Effectiveness.

International Dairy Federation Award

Most effective dairy campaign in the world.
Won twice for separate campaigns

Australian Marketing Institute Award

Most effective marketing communication
campaign in Australia against clients
& agencies in all categories.